Industry pledge to tackle irresponsible drinking

Industry pledge to tackle irresponsible drinking The Home Office has today announced that new pledges have been made as part of the industry’s continuing commitment to the government’s Public Health Responsibility Deal – building on its progress towards removing one billion units from the market and responsible labelling.


The industry’s pledges include:


  • Producers calling time on super-strength products in large cans;
  • Retailers committing to the responsible display and promotion of alcohol in shops and supermarkets; and
  • Pubs and bars making sure they stock house wines below 12.5% ABV and promote lower-alcohol products to customers.


The pledges build on the existing alcohol commitments agreed by the industry in the Public Health Responsibility Deal.